Main Sponsor of PSL in Pakistan is HBL
The PSL title sponsorship was awarded to Habib Bank Limited for three years. Sponsors with the PSL, including the title sponsorship, are estimated to be worth more than the US $6 Million.
In September 2017, PCB conducts a match between Pakistan and World X1. After the Successful event, the chairman of PCB looking very excited. He said that “after the successful event PCB decided to announce the PSL 2018 tournament series as soon as possible”.
As the title head sponsor of PSL is HBL. But many other companies are the sponsors of different teams. The list of sponsors with their team detail is given below.
When we see that a lot of sponsors are supporting the league then a question flash in our mind that “Why companies Sponsors PSL”? The answer of the question is complete when we know the benefits of PSL for Sponsors that are given below:
- Height Quality Brand Awareness ( A very big geographical area is covered by the event)
- Increase Customer Loyalty
- Improve in the attitude and reputation
- Direct reach to the General Mass ( Sponsorship as a communication tool)
The sponsors have a positive response from the first season of PSL. The sponsors have got a proper attention, fan engagement and appreciation and PCB have done as per their commitment.
It’s basically too early to say about the ROI, In the long run hopefully they can get there RIO from it.
Here is the list of team with their sponsor detail is given below
- Summit Bank
- The Arkadians
Official Entertainment Partners:
- ARY Digital
- ARY Zindagi
- ARY News
Mobilink (Jazz) Shirt sponsor chest
Alkaram Shirt sponsor back
- Giggly Boom Bubble
- Brighto Paints
- Hi-Tech Lubricant Company
Digital and Logistics Sponsors: Yayvo by TCS
Yayvo by TCS
Official Regional Media Partners:
- Khyber News
- Kay2 TV
- Pakhtun Entertainment
- Pashto 1
Entertainment and News Partners:
- Hum TV
- Leonine Global Investments
- Duniya News
- Eden rose (a Pakistani Clothing Company)
- Soneri Bank
- ACM Gold
- MI City
Official Communication Partner:
- PTV Sports
Multan Sultans is new team which is entered in Pakistan Super League. This is the 6th team of PSL. All the data about this team is updated as the Third Sesason of PSL, which is going to start at Febraury 2018.
You can also see the list of broadcast channels with their country and years by Click Here!!!
|Middle East & North Africa||2016–present||OSN Sports|
|South Africa||2017–present||Star Times|
|Sri Lanka||2016–present||Ten Sports
|United Kingdom||2016–present||Prime TV|